2011

Title: A Flash of Catastrophe
Design: Susumu Endo

March 11, 2011: Disaster at Fukushima nuclear plant! A few days later, I was asked to design this year’s Hiroshima Appeals poster. Soon my mind was set on going to Hiroshima. It was my third visit to Hiroshima Peace Memorial (Atomic Bomb Dome), but this time, I stood before the building with a new sense of tension. As I took photographs of the site, the image overlapped that of the blasted reactor building of Fukushima daiichi nuclear power plant. It was then and there that the basic direction of the poster design was solidified. Ongoing discussions on nuclear power and a sense of crisis in Japan, I believe, led me to that direction. Choosing the memorial as the subject of the poster is an easy answer that may result in banality. But I dared to take up the challenge. My young granddaughter saw me tackling with the piece of work and exclaimed, “That’s the Hiroshima Peace Memorial!” I continued working on it thinking, “Now, what message can I convey through my expression?”