In 1983, the Japan Graphic Design Association (JAGDA) and the International Hiroshima Culture Foundation launched a project Hiroshima Appeals, with the aim of creating posters as means of promoting peace in Japan and globally.

The first poster Burning Butterflies was created in 1983 by chairman of JAGDA, Yusaku Kamekura. The project was continued annually until 1989 and after a pause was recommenced in 2005, commemorating the 60th anniversary since the end of WWII. Today the exhibit travels to cities in Europe and other continents, appealing to people with its message of peace that has gained a new significance and meaning in today’s global context.

The idea of peace is one of the most significant messages to be spread in all possible languages. 79 years have passed since WWII and the atomic bombing of Hiroshima and Nagasaki. During these decades at least three generations have sought ways to avoid war. The subject of peace has gained new urgency and meaning after Russia’s full-scale assault in the Ukraine and the nuclear threat.